Choosing the right location for your restaurant is key to its success.
Traditionally, restaurants in busy high streets which are easy to access do well, but quaint old buildings in the heart of the countryside offering afternoon tea can be just as appealing.
Parking
If you are going for something more off the beaten track, then hopefully people will come to you because of your reputation, location and beautiful surroundings. But if you don’t offer any kind of parking, then no matter how picturesque your setting, people simply won’t come.
If you are opting for the busy high street, then the chances are the town will have plenty of parking available. Many public car parks are free in the evenings, which is great for restaurateurs. If you are well served by public transport, then this is even better, as it means people can enjoy a drink without having to worry about getting home, and it also makes meeting friends a lot easier, as no matter where they are coming from, they can access the town easily.
Signage
Investing in a good sign to hang above your restaurant lets locals know you are there and will give your business a professional look. Jumping on the bandwagon of food trends is also a good idea, and as this article from BBC Good Food shows, consumers are demanding more and more from their menus.
Size
Whether you are opening a coffee shop or a bistro, making sure you have enough room for dinners, staff and equipment is essential. Restaurant kitchens need to be well equipped, meet health and hygiene standards and be suitable places of work. Commercial Cold Rooms from companies such as https://www.fridgefreezerdirect.co.uk/cold-rooms provide storage capacity for all types of ingredients and foods and can help with organising produce and rotating stock.
Safety
One of the first steps in choosing a restaurant location is making sure it is fit for purpose with up-to-date electrics, fire alarms, sprinkler systems, disabled access and restrooms.
Know Your Neighbours
Always check out the other local businesses in your chosen location. Success breeds success, and street and area reputation can be extremely valuable.
Negotiate Your Lease
It is always worth negotiating your lease. Landlords want their premises filled, so securing a deal you are both happy with can be cost-effective for both of you.
